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Whitepaper

“From data to customer behavior: increase email conversion in 3 steps”

Maybe your organization has mountains of data. But what can you do with it? How do you make connections? What data do you need to send relevant information to your recipients and possibly even be able to predict what the customer will do with it?

Learn all about collecting and enriching behavioral data and how to apply customer behavior to increase e-mail conversion in this white paper.

Whitepaper

"Starting with marketing automation in 6 steps"

Marketing automation, it sounds anything but personal. And yet the automation of tasks, processes and workflows can help you get a better relationship with leads and customers.

Do you consider starting as an organization with marketing automation? Then you want to continue reading this whitepaper. In this 6 step-by-step plan we help you to make your first (automated) meters.

Whitepaper

"The student journey in 5 steps: the use of email marketing automation for educational institutions"

As an educational institution you are always looking for the best way to recruit new students. Have you ever thought about the use of email marketing automation?

By going through the 5 steps in the student journey, we show you how to use e-mail marketing automation best to reach your potential student at the right time with relevant and personal content.

Homes

“Frankwatching: new leads thanks to marketing automation”

Generate new leads. Email marketing automation is a great tool. But how do you use e-mail marketing automation successfully?

In this case we show you how Frankwatching uses email marketing automation to generate new paying Frankwatching academy customers. And their open rate increased to no less than 60%.