On Thursday 15 June it was that time again: the DDMA Email Summit, the party for marketers engaged in e-mail. As every year, Measuremail was again a gold sponsor and thus a friend of the Summit. Just like last year, the Email Summit took place in the Kromhouthal in Amsterdam. A beautiful location on the water with a lot of atmosphere.
The program was filled with interesting presentations such as 'The art of storytelling' by Beata Linz and 'Artificial Intelligence in email' by Parry Malm. The cases were also very inspiring this year. For example, 4 organizations were eligible for the e-mail campaign of the year. This year Wehkamp won with an impressive case in which she uses their customer data to personalize.
After the drink it was time for the sponsors to have dinner with their guests. During the dinner, the cabaret duo Van der Laan & Woe came to entertain the guests.