On Thursday 15 June it was that time again: the DDMA Email Summit, the party for marketers engaged in e-mail. As every year, Measuremail was again a gold sponsor and thus a friend of the Summit. Just like last year, the Email Summit took place in the Kromhouthal in Amsterdam. A beautiful location on the water with a lot of atmosphere.
The program was filled with interesting presentations such as 'The art of storytelling' by Beata Linz and 'Artificial Intelligence in email' by Parry Malm. The cases were also very inspiring this year. For example, 4 organizations were eligible for the e-mail campaign of the year. This year Wehkamp won with an impressive case in which she uses their customer data to personalize.
After the drinks it was time for the sponsors to dine with their guests. During dinner, the cabaret duo Van der Laan & Woe entertained the guests.