Relevance is key. Within each marketing channel, but certainly inside email marketing. There are several methods to increase and measure the relevance within e-mail campaigns. For example, the trend line of open, click and conversion percentages offers a global view and you can also analyze other statistics to understand this.
By measuring the relevance on the basis of open, click and conversion percentages, you mainly look at the reaction of the complete set of recipients. Especially e-mail marketing lends itself perfectly as a communication channel to enter into a personal dialogue, as automated as possible. By automatically requesting the personal feedback from subscribers, trends quickly emerge and you have extra input to improve your e-mail campaigns.
Thanks to our integration with CloseAlert it is easy to ask for feedback structurally and proactively. Add a positive and a negative feedback button in the e-mail template and recipients can immediately indicate what they think of your message and explain it. This offers several advantages.
Continuous analysis & optimization
One of the most important advantages is the extra possibility to analyze your e-mail campaigns continuously. Take one-off feedback buttons and you will receive input for optimization after each e-mail campaign. Telfort received, after adding the feedback buttons, in the first month more than 1.100 valuable reactions. With these reactions you can substantiate quantitative data with qualitative insights. By working extensively with this data and sharing the results within your organization, you can step by step improve your e-mail marketing activities and become even more customer-oriented.
Real-time insight into customer sentiment
Discover how recipients think about the message and your organization immediately after sending your e-mail campaign. KPIs and statistics do not tell you everything, the recipients of your message do. Why do you achieve lesser results than expected? Is the frequency too high or is the e-mail campaign perceived as too commercial for example?
By opening yourself to feedback and asking for it every time you have an extra option to monitor how recipients think about your organization.
Discover mistakes and quick wins
You can use feedback tools as an addition to your test process. Do recipients understand the message in your message? Is there perhaps a spelling mistake somewhere you have been watching over? Especially when you use a lot A / B testing you receive useful input from the test groups. So you can still correct small mistakes and further clarify the message if it appears that there are still questions about it.
Make low-threshold contact possible
Feedback buttons not only offer benefits for marketers, but also for recipients. It is an extra channel for customers and other recipients to contact your organization. Make sure that your customers can share their possible dissatisfaction with you in a low-threshold way. Dissatisfied customers who have been well helped are, after all, the best ambassadors for your organization.
Do not assume that recipients search for contact opportunities when they have feedback. Let them know that you are open to feedback and offer them a simple way to leave this behind. The chance that your recipients actually leave feedback is a lot bigger.
If you would like to receive structural feedback after sending your e-mail campaign, please contact us.