De National E-mail Benchmark 2020 has been published again! In this 9th edition, the data was supplied by 6 Dutch ESPs (Email Service Providers). As a result, this benchmark has the largest funding ratio in the Netherlands.
The benchmark has been given a new look. Not a book, but an interactive dashboard. Good news for the marketers among us, because they can now analyze the results of their email marketing even better. Also new: compare all figures from 2015 to 2019. Not only do you have an overview of the various branches, but you also see the most important increases and decreases in the past 5 years.
Use the dashboard to continuously improve your email marketing.